U.S. Air Force: See What It's Like
Working in conjunction with the U.S. Air Force recruiting services, we created an online documentary series titled “See What It’s Like”. Each episode featured current Airmen, and delved into their home and work lives. Shot at Air Force bases across the country, the series revealed what a life in the Air Force is really all about.
airforce.com
MD Films: First Descent
In partnership with Mountain Dew and MD Films, we created the official movie site for First Descent, a 2005 documentary film about snowboarding and its beginnings in the 1980s. The movie featured snowboarders Shawn Farmer, Nick Perata, Terje Haakonsen, plus Mountain Dew athletes Hannah Teter and Shaun White. Shot in the Alaska back country, It is the first movie to be produced and financed by a soft-drink company
Screens:
Cheetos: Exploration Station
As part of an effort by Frito-Lay to introduce Chester Cheetah to a new generation of fans, we created Chester’s Exploration Station, a destination site with interactive webisodes in which users were invited to assist Chester on his many adventures. Part game, part story these episodic games kept users engaged and coming back in record numbers.
X Games: X-Boy
To unveil X Games new positioning as a 24/7/365 global brand, we created the X Boy vinyl figure in partnership with Tristan Eaton of Thunderdog Studios and Kid Robot fame. The X Boy represented what X Games is all about – inspiration, dedication and creativity. As an embodiment of Expression Through Sport, our newly minted vision for X, the limited Edition X Boy was distributed to every X Games employee, and later sold at events and at exclusive retailers in select markets.
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