In an effort to raise money for the people of New Orleans, The Reggie Bush Foundation and Diet Pepsi asked us to create a promotional vehicle for their cause. Out of this challenge, Rob Nelson was born. Conceived as the ultimate Reggie Bush super-fan, Rob’s one goal was to find a way to sit down and interview his idol. Our Webby Award winning site chronicled Rob’s adventures through the 2006 NFL season as he tried to land an audience with the elusive running back and even documented the first NFL game played in post Katrina New Orleans.
thereggiebushproject.com
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The Reggie Bush Project
