The Doritos “if not now, when?” (“innw?” in IM shorthand) umbrella campaign is all about teens living life in the now and taking advantage of every single opportunity possible. Our “Street Scene” idea was intended to connect with the target audience by making the site feel as "live" as possible. The site includes a web cam style street scene in which passersby touch the users desktop and leave behind buddy icons which float across the desktop. Users can use codes on the icon to get cool “now” prizes like original mp3s, games, video clips and other digital rewards. We developed almost all the digital rewards, including writing and performing two songs, ideating and developing five games, and writing scripts for video downloads.
Game Screens:
Doritos “if not now, when?”
